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Message Maps: Blueprints for Pandemic Preparedness
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FREE Pandemic White Paper
Successfully managing major business interruptions requires a comprehensive communication plan. A major component of effective pandemic communication is message mapping, a process of creating prepared messages that can be used in disaster or pandemic-related situations. Message maps are crisis communication tools to help simplify complex messages and speed communication during chaos. Message maps are appropriate before, during, and after an event, and enable an organization to make better use of information prior to a crisis.
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